Case Study

Angus Tree Care: Service Website

A clear, trustworthy website for a qualified tree surgeon — built to show the full range of tree work, prove the credentials and insurance, and make free quotes easy to request.

Angus Tree Care: Service Website
★★★★★Loved by the client

Project brief.

Angus Tree Care is a professional arboricultural company in Long Eaton, serving Nottingham, Derby, Leicester and the wider East Midlands for both residential and commercial clients. They needed a website that clearly presents a broad range of tree services, reassures customers with qualifications and insurance, and makes requesting a free, no-obligation quote effortless. Alongside the website we now run their SEO and paid ad campaigns, generating new business for them on an ongoing basis.

Budget£3k – £5k
Duration4 Weeks
Deliverables
Brand & LogoUI/UX DesignWebsite BuildMobile ResponsiveSEO SetupCMS / Easy EditingHosting & SSLOngoing SEOGoogle Ads Campaigns

The technology we used on this project.

A lightweight, dependable stack chosen to keep the site fast, secure and simple for the client to maintain.

Design

Figma
Illustrator
Photoshop

Frontend

HTML5
CSS3
JavaScript

Backend / CMS

PHP
WordPress

Hosting & Tools

Verpex
Cloudflare
Google Analytics
Search Console

Challenges & Solutions

Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.

1

Reassuring customers on safety

Tree work is high-risk, and customers worry about it being done safely and properly. We put qualifications (NPTC City & Guilds), British Standard compliance and £5–10m insurance front and centre to build immediate confidence.

2

Presenting a wide range of services

Felling, crown work, hedge trimming, TPO advice, ivy and deadwood removal all needed a clear home. We structured services into simple, scannable sections so customers quickly find the job they need doing.

3

Making free quotes easy

The main goal was quote requests. We made the free-quote call-to-action prominent throughout, with a short form and click-to-call so getting in touch takes seconds.

4

Generating work beyond the website

A brochure site on its own will not fill a diary. We follow the build with ongoing SEO across Nottingham and the surrounding towns, plus paid ad campaigns on the higher-value arborist services — so the client gets a steady flow of enquiries rather than a one-off launch bump.

Resources used to build this project.

A small, focused team — the right people, no bloat.

UI/UX Designer01
Frontend Developer02
Backend Developer01
QA Tester01
Project Manager01

Core features.

Clean, mobile-first responsive design
Qualifications & insurance front and centre
Clear breakdown of all tree services
Free, no-obligation quote requests
TPO & conservation advice section
Fast-loading, SEO-ready pages
Local SEO across the East Midlands
Click-to-call & secure hosting with SSL
Ongoing SEO across Nottingham and the surrounding areas
Managed paid ad campaigns
Did You Know?

For tree surgeons, showing insurance and qualifications up front is one of the strongest trust signals — it answers the customer's biggest safety concern before they even call.

Glimpse of the project

Homepage

Hero, services and credentials

Tree felling & removal

An individual arborist service

Crown lifting & thinning

Specialist tree surgery work

TPO & conservation

Protected-tree applications

Gallery

Completed jobs

Contact / quote

Free quote request
Get in touchcontact@vimanadigital.com0115 64704441 Union Street, Long Eaton, Nottingham NG10 1HH

Get the real estimates and ideal solution for your project.

Tell us about your project and we'll come back with clear advice and fair pricing — fast.