Case Study

Angus Tree Care: Service Website

A clear, trustworthy website for a qualified tree surgeon — built to show the full range of tree work, prove the credentials and insurance, and make free quotes easy to request.

🌳
★★★★★Loved by the client

Project brief.

Angus Tree Care is a professional arboricultural company in Long Eaton, serving Nottingham, Derby, Leicester and the wider East Midlands for both residential and commercial clients. They needed a website that clearly presents a broad range of tree services, reassures customers with qualifications and insurance, and makes requesting a free, no-obligation quote effortless.

Budget£3k – £5k
Duration4 Weeks
Deliverables
Brand & LogoUI/UX DesignWebsite BuildMobile ResponsiveSEO SetupCMS / Easy EditingHosting & SSL

The technology we used on this project.

A lightweight, dependable stack chosen to keep the site fast, secure and simple for the client to maintain.

Design

Figma
Illustrator
Photoshop

Frontend

HTML5
CSS3
JavaScript

Backend / CMS

PHP
WordPress

Hosting & Tools

Verpex
Cloudflare
Google Analytics
Search Console

Challenges & Solutions

Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.

1

Reassuring customers on safety

Tree work is high-risk, and customers worry about it being done safely and properly. We put qualifications (NPTC City & Guilds), British Standard compliance and £5–10m insurance front and centre to build immediate confidence.

2

Presenting a wide range of services

Felling, crown work, hedge trimming, TPO advice, ivy and deadwood removal all needed a clear home. We structured services into simple, scannable sections so customers quickly find the job they need doing.

3

Making free quotes easy

The main goal was quote requests. We made the free-quote call-to-action prominent throughout, with a short form and click-to-call so getting in touch takes seconds.

Resources used to build this project.

A small, focused team — the right people, no bloat.

UI/UX Designer01
Frontend Developer02
Backend Developer01
QA Tester01
Project Manager01

Core features.

Clean, mobile-first responsive design
Qualifications & insurance front and centre
Clear breakdown of all tree services
Free, no-obligation quote requests
TPO & conservation advice section
Fast-loading, SEO-ready pages
Local SEO across the East Midlands
Click-to-call & secure hosting with SSL
Did You Know?

For tree surgeons, showing insurance and qualifications up front is one of the strongest trust signals — it answers the customer's biggest safety concern before they even call.

Glimpse of the project

HOMEPAGE

Homepage

Hero, services & trust signals
SERVICES

Services

Felling, crown work & more
TRUST

Credentials

Qualifications & insurance
ADVICE

TPO & advice

Tree Preservation Orders
GALLERY

Gallery

Completed tree work
CONTACT

Contact / quote

Free quote form & click-to-call
Get in touch[placeholder][placeholder]Nottingham, UK

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