Case Study

D&M Windows: Service Website

A clean, credible website for a long-established windows and doors installer — built to show 30+ years of experience, present the full product range and make free consultations easy to book.

🏠
★★★★★Loved by the client

Project brief.

D&M Windows & Doors is a Ruddington-based home improvement specialist with over 30 years' experience serving Nottingham, Derby and Loughborough. They needed a website that puts their long track record front and centre, presents windows, doors and composite ranges clearly, and makes it simple for homeowners to book a free consultation and survey.

Budget£4k – £7k
Duration4 Weeks
Deliverables
Brand & LogoUI/UX DesignWebsite BuildMobile ResponsiveSEO SetupCMS / Easy EditingHosting & SSL

The technology we used on this project.

A lightweight, dependable stack chosen to keep the site fast, secure and simple for the client to maintain.

Design

Figma
Illustrator
Photoshop

Frontend

HTML5
CSS3
JavaScript

Backend / CMS

PHP
WordPress

Hosting & Tools

Verpex
Cloudflare
Google Analytics
Search Console

Challenges & Solutions

Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.

1

Turning experience into trust

Thirty-plus years is a real advantage, but only if visitors notice it. We led the design with their track record, workmanship guarantees and clear local coverage so homeowners feel confident from the first scroll.

2

Organising a broad product range

uPVC and timber-alternative windows, patio, French, bi-fold and composite doors all needed a home. We grouped everything into clean, scannable categories so visitors reach the product they want in a couple of clicks.

3

Making free consultations easy to book

The main goal was booked surveys. We made the free-consultation call-to-action prominent on every page, with a short form and click-to-call so getting a quote takes seconds.

Resources used to build this project.

A small, focused team — the right people, no bloat.

UI/UX Designer01
Frontend Developer02
Backend Developer01
QA Tester01
Project Manager01

Core features.

Clean, mobile-first responsive design
Experience & guarantees front and centre
Clear window, door & composite categories
Free-consultation booking on every page
Fast-loading, SEO-ready pages
Simple enquiry & quote request forms
Local SEO across Nottingham, Derby & Loughborough
Secure hosting with SSL
Did You Know?

For established trades, prominently showing years of experience and guarantees is one of the simplest ways to lift enquiry rates — it answers the buyer's biggest question before they ask it.

Glimpse of the project

HOMEPAGE

Homepage

Hero, experience & trust signals
WINDOWS

Windows

uPVC, timber-alternative & sash styles
DOORS

Doors

Patio, French, bi-fold & composite
ABOUT

About & guarantees

30+ years, coverage & guarantees
CONTACT

Contact / consultation

Free survey form & click-to-call
MOBILE

Mobile views

Fully responsive on every device
Get in touch[placeholder][placeholder]Nottingham, UK

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