Loop: Business Website
A bold, confident website for a hydration and advertising company — built to explain a two-sided model to venues and brands, and prove the reach behind every bottle.
Project brief.
Loop supplies premium bottled and canned water to venues while turning every bottle into a QR-enabled advertising platform. They needed a website that speaks to two audiences at once — venues wanting reliable, price-matched supply, and brands wanting real-world consumer engagement — while showcasing the scale behind 40+ venues and 300,000+ bottles distributed.
The technology we used on this project.
A lightweight, dependable stack chosen to keep the site fast, bold and simple for the client to maintain.
Design
Frontend
Backend / CMS
Hosting & Tools
Challenges & Solutions
Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.
Explaining a two-sided business clearly
Loop serves both venues and advertisers, and mixing the two messages gets confusing fast. We gave each audience a clear path from the homepage so venues and brands each land on content written for them.
Proving reach and credibility
The advertising pitch depends on scale. We put the headline numbers — 40+ venues, 300,000+ bottles — front and centre, with a confident, modern design that makes the platform feel established.
Driving two different enquiry types
Venues want supply; brands want campaigns. We built distinct calls-to-action for each, so the right enquiry reaches the right part of the business without friction.
Resources used to build this project.
A small, focused team — the right people, no bloat.
Core features.
For two-sided businesses, the fastest way to lose a visitor is to make them read content meant for someone else — clear audience paths keep both sides engaged.
Glimpse of the project
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