Dahlia Interiors: Portfolio Website
A premium, image-led website for a Nottingham luxury interiors company — built to show off beautiful British craftsmanship, present the full design-to-installation service and turn browsers into consultations.
Project brief.
Dahlia Interiors is a family-run luxury interior design and fitting company in Stapleford, Nottingham, specialising in bespoke kitchens, bathrooms, fitted bedrooms and wardrobes. They needed a refined, gallery-style website that reflects the quality of their craftsmanship, showcases completed projects and makes it easy for homeowners to book a design consultation. They opted for an elegant brochure-style site to showcase their bathroom, kitchen and bedroom design and installation service, fully SEO optimised — which now brings them traffic from right across the East Midlands.
The technology we used on this project.
A clean, dependable stack chosen to keep the site fast, visually rich and simple for the client to maintain.
Design
Frontend
Backend / CMS
Hosting & Tools
Challenges & Solutions
Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.
Conveying a premium, hand-crafted feel
Luxury interiors live and die on how they look. We built an image-led layout with generous spacing, calm typography and large photography so the site itself feels as considered as the work Dahlia produces.
Showing a full design-to-installation service
Kitchens, bathrooms, bedrooms and wardrobes each needed their own space without the site feeling cluttered. We structured clear service areas with a project gallery, so homeowners can picture the finished result before enquiring.
Winning traffic across the East Midlands
Elegant is not enough on its own. We optimised the whole site — structure, headings, copy, image weights and local targeting — for bathroom, kitchen and bedroom searches well beyond Stapleford. It now generates enquiries from across the East Midlands.
Turning inspiration into consultations
The goal was booked design consultations, not just admiring visitors. We placed clear, low-pressure enquiry prompts throughout and made the consultation call-to-action easy to find on every page.
Resources used to build this project.
A small, focused team — the right people, no bloat.
Core features.
For premium home services, high-quality project photography is one of the biggest drivers of enquiries — homeowners buy the finished look before they buy the service.
Glimpse of the project
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