Case Study

Dirt Detox: Service Based Website

A bold, conversion-focused website for a Nottingham exterior cleaning company — built to show the services clearly, cover multiple areas and turn visitors into booked jobs.

🧽
★★★★★Loved by the client

Project brief.

Dirt Detox provides reliable, affordable exterior cleaning — roofs, driveways, render and more — across Nottingham, Derby and Leicester. They needed a strong, professional website that presents every service clearly, builds trust fast and makes it effortless to request a quote.

Budget£3k – £6k
Duration4 Weeks
Deliverables
UI/UX DesignWebsite BuildMobile ResponsiveService PagesSEO SetupCMS / Easy EditingHosting & SSL

The technology we used on this project.

A lightweight, dependable stack chosen to keep the site fast, secure and simple for the client to maintain.

Design

Figma
Photoshop
Illustrator

Frontend

HTML5
CSS3
JavaScript

Backend / CMS

PHP
WordPress

Hosting & Tools

Verpex
Cloudflare
Google Analytics
Search Console

Challenges & Solutions

Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.

1

Presenting several services clearly

Roof, driveway, render and patio cleaning each needed their own space. We built clean, separate service sections with strong before-and-after imagery so visitors quickly find and understand the exact job they need.

2

Covering multiple areas

Dirt Detox serves Nottingham, Derby and Leicester. We structured the site and local SEO around those areas so the business shows up for the right searches in each town.

3

Making quotes effortless

The goal was more enquiries. We placed prominent quote buttons, click-to-call and WhatsApp throughout, so a visitor is never more than a tap away from getting in touch.

Resources used to build this project.

A small, focused team — the right people, no bloat.

UI/UX Designer01
Frontend Developer02
Backend Developer01
QA Tester01
Project Manager01

Core features.

Clean, mobile-first responsive design
Clear individual service pages
Before-and-after imagery
Multi-area local SEO setup
Simple quote request forms
Easy-to-edit CMS for the owner
Secure hosting with SSL
Click-to-call & WhatsApp on mobile
Did You Know?

For local trades, clear service pages and strong before-and-after photos do most of the selling — most visitors decide whether to request a quote within seconds.

Glimpse of the project

HOMEPAGE

Homepage

Hero, services overview & trust signals
SERVICES

Services

Individual cleaning service pages
PRICING

Pricing

Clear, transparent pricing
GALLERY

Gallery

Before-and-after results
CONTACT

Contact / quote

Form, map & click-to-call
MOBILE

Mobile views

Fully responsive on every device
Get in touch[placeholder][placeholder]Nottingham, UK

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