Dirt Detox: Service Based Website
A bold, conversion-focused website for a Nottingham exterior cleaning company — built to show the services clearly, cover multiple areas and turn visitors into booked jobs.
Project brief.
Dirt Detox provides reliable, affordable exterior cleaning — roofs, driveways, render and more — across Nottingham, Derby and Leicester. They needed a strong, professional website that presents every service clearly, builds trust fast and makes it effortless to request a quote. The client also asked for clear, upfront pricing on the site, and a more considered design than the basic template sites typical of the cleaning industry.
The technology we used on this project.
A lightweight, dependable stack chosen to keep the site fast, secure and simple for the client to maintain.
Design
Frontend
Backend / CMS
Hosting & Tools
Challenges & Solutions
Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.
Standing out in a template-heavy industry
Most exterior cleaning websites look identical — a stock hero image and a phone number. The client wanted better, so we designed a bolder, more detailed layout built around real before-and-after work, proper service sections and visible pricing, so the business reads a level above its competitors.
Presenting several services clearly
Roof, driveway, render and patio cleaning each needed their own space. We built clean, separate service sections with strong before-and-after imagery so visitors quickly find and understand the exact job they need.
Covering multiple areas
Dirt Detox serves Nottingham, Derby and Leicester. We structured the site and local SEO around those areas so the business shows up for the right searches in each town.
Making quotes effortless
The goal was more enquiries. We placed prominent quote buttons, click-to-call and WhatsApp throughout, so a visitor is never more than a tap away from getting in touch.
Resources used to build this project.
A small, focused team — the right people, no bloat.
Core features.
For local trades, clear service pages and strong before-and-after photos do most of the selling — most visitors decide whether to request a quote within seconds.
Glimpse of the project
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