The Mani Club: eCommerce Website
A stylish, easy-to-shop online store for a premium gel nail brand — built to make 100+ colours effortless to browse, and turn nail techs and DIY fans into repeat customers.
Project brief.
The Mani Club is an eCommerce retailer specialising in premium, vegan-friendly gel nail products — over 100 products — gel polish colours, builder gels, topcoats and essentials. They needed an online store that makes a huge colour range easy to browse, feels premium yet approachable, and keeps nail technicians and DIY enthusiasts coming back. The real work was the data. We consolidated every product — each colour and each size — into a clean, consistent catalogue with proper variants; once that was done the build itself took two weeks.
The technology we used on this project.
A dependable eCommerce stack chosen to keep the store fast, easy to manage and simple to shop on any device.
Design
Frontend
eCommerce / CMS
Hosting & Tools
Challenges & Solutions
Every project has a few problems to solve. Here is what we ran into on this build and how we handled it.
Consolidating messy product data
The hard part of a 100-product store is not the store, it is the spreadsheet. We consolidated every colour and every size into a consistent catalogue with proper variants, so the shop launched with clean data and the client can add a new shade in minutes.
Making 100+ colours easy to browse
A huge range is a selling point, but only if shoppers can find their shade. We organised products into clear colour categories and curated collections with strong product photography, so browsing feels fun rather than overwhelming.
Balancing premium with approachable
The brand is premium but community-driven. We designed a clean, stylish store that feels high-end while staying warm and easy to shop for both pros and hobbyists.
Encouraging repeat purchases
Nail products are repeat buys. We built in newsletter sign-up, promotions and a smooth checkout so first-time buyers are nudged towards becoming loyal, returning customers.
Resources used to build this project.
A small, focused team — the right people, no bloat.
Core features.
In eCommerce, good filtering and photography drive most of the sales — when a large range is easy to browse, shoppers add more to the basket and return more often.
Glimpse of the project
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